There are a number of viable approaches to take here. You could, for example, focus on branding and story. Branding is a powerful tool, and if you don't currently have a clearly defined brand identity, you need one, but it is not the only way to attract new customers, and is only part of the equation in any case.
The 80/20 Principle If you're not familiar with the 80/20 Principle, it's based on the idea that 80% of your productivity is going to come from 20% of your efforts. Focusing that 20% on the things that will see you make the most progress in your day-to-day tasks will take you quite some distance toward getting a better handle on your day and the office in general.
To uncover which dental office management activities should get the lion's share of your attention, you need to break what you do on any given day down into discrete activities, and make some hard, honest evaluations about how each of those activities contribute to your goals. In other words, you've got to start by coming to some understanding about which tasks you're doing that see you essentially spinning your wheels, or that by accomplishing them, you actually only achieve minimal progress, and which tasks have a larger payoff on completion. Focus first on the tasks that give you the highest amount of leverage and payoff, and schedule your day around those things in particular. Also keep in mind that people tend to be at their most productive during the early part of the day, so by moving your highest leverage/payoff tasks to the early morning, you can work on them, get them done, and create momentum that will carry you through the rest of the day.
Team Unification: It is much easier to lead a group of people who are united in a common purpose than it is to lead a collection of individuals, each with their own agenda. As the owner of the practice, you have the opportunity to establish that common purpose by clearly defining the core values of your practice.
The benefits are manifold, but among them are the fact that you'll more consistently get favorable reviews on social media, which you can use to further your own marketing efforts, and the fact that you'll begin to see an increasing number of referrals - and why not? Once your new patients see how painless it is to become a new patient of yours, of course they'll be inclined to recommend you to friends and family.
There are many other facets of dental office management, but these two will at least get you off to a solid start. If you're interested in learning more, check out our time and organization course, here: http://schustercenter.com/courses/time-system/
The 80/20 Principle If you're not familiar with the 80/20 Principle, it's based on the idea that 80% of your productivity is going to come from 20% of your efforts. Focusing that 20% on the things that will see you make the most progress in your day-to-day tasks will take you quite some distance toward getting a better handle on your day and the office in general.
To uncover which dental office management activities should get the lion's share of your attention, you need to break what you do on any given day down into discrete activities, and make some hard, honest evaluations about how each of those activities contribute to your goals. In other words, you've got to start by coming to some understanding about which tasks you're doing that see you essentially spinning your wheels, or that by accomplishing them, you actually only achieve minimal progress, and which tasks have a larger payoff on completion. Focus first on the tasks that give you the highest amount of leverage and payoff, and schedule your day around those things in particular. Also keep in mind that people tend to be at their most productive during the early part of the day, so by moving your highest leverage/payoff tasks to the early morning, you can work on them, get them done, and create momentum that will carry you through the rest of the day.
Team Unification: It is much easier to lead a group of people who are united in a common purpose than it is to lead a collection of individuals, each with their own agenda. As the owner of the practice, you have the opportunity to establish that common purpose by clearly defining the core values of your practice.
The benefits are manifold, but among them are the fact that you'll more consistently get favorable reviews on social media, which you can use to further your own marketing efforts, and the fact that you'll begin to see an increasing number of referrals - and why not? Once your new patients see how painless it is to become a new patient of yours, of course they'll be inclined to recommend you to friends and family.
There are many other facets of dental office management, but these two will at least get you off to a solid start. If you're interested in learning more, check out our time and organization course, here: http://schustercenter.com/courses/time-system/
About the Author:
Before you get into the dental business learn about dental office management from the Schuster Center.
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